You suck and I want to be a part of it.

1.04.2008

It said:
You are a cross-discipline creative communicator with a penchant for conversation. Your fundamental abilities of copywriting and design result in meaningful, compelling messages. Your exposure to theory and method populates a metaphysical Rolodex of possible executions. Your nuanced appreciation of audience bends in your favor the odds of impact.

You consider timeliness a qualitative metric. You believe you can make the world a better place and make money at the same time. You refuse to burn out. You find more value in mistakes than in inaction. You can't make a silk purse from a sow's ear, but you can make a saddle blanket for a hamster. What you lack in experience you make up for in tenacity. You suffer from a chronic case of giving a damn. You are your toughest critic.

A STL Loop-based marketing boutique wants you. Yes you.

You, send us a resume and samples.

He responded:
Hello,

I am interested in applying for the position as advertised on Craigslist. I am quite an original creative person, which is more than I can say for the cliche filled advertisement your company posted. No wonder you are looking for creativity. If you want some creative, humorous work please contact me. If you want to continue with the same cliche filled work that is evident in your Craigslist post, interview the next guy.

Sincerely,

XXXX X. XXXXX

And bolstered his argument with this.

4 Comments:

At 1/4/08 2:39 PM, Blogger bendango said...

So, when do I start?

 
At 1/4/08 2:59 PM, Blogger hebchop said...

mmmmm.....ham.

 
At 1/7/08 9:03 AM, Blogger tokyocrunch said...

Another one, strange it its own way:
"
Your Craigslist posting was one of the best parodies of modern marketing-speak I've read this year. I suspect you've already received a flood of eager applicants who did not get the joke.

You stray from the manic, jargon-filled style with the "saddle blanket for a hamster" bit, but the "metaphysical Rolodex" and "timeliness as qualitative metric" phrases are spot-on perfect. Well done. I can just imagine the agonizing board meetings with wild-eyed executives throwing those phrases past each other.

I also like motto-like sentences in the style of athletic shoe/sport drink ads. The "refuse to burn out" and "chronic case of giving a damn'' are standouts here.

The only improvements I would suggest would be to alternate the shorter, inane-motto sentences with the longer, jargon-filled ones. That will give your parody an appealing rhythm and the juxtapositions will be funnier. A reference to more traditional marketing jargon such as "segmentation" or "positioning" may help give your parody an air of authenticity.

As a fellow creative communicator, I was very impressed with this piece.

XXXXX XXXXX
"

 
At 1/7/08 10:47 AM, Blogger hebchop said...

You sure are getting lots of hugs at the end of these anonymous messages.

 

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