Idiots Ruin Neighborhood

10.16.2007



"Coming soon to Chinatown: a Starbucks, TGI Friday's, American Apparel and luxury lofts priced at $2.5 million each?

No, but that's what several signs announced earlier this month in what turned out to be a controversial campaign by two University of Hawai'i doctoral students to get Chinatown residents talking about their community's future."

The front-page article continues ...

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3 Comments:

At 10/17/07 6:43 AM, Blogger Nathan Verrill said...

BRAVO

Well done striking a nerve and getting people to think about the future.

The question my dear friends, is this: Would the campaign been have successful with disclaimers? Or does the power reside in the perceived realness?

 
At 10/17/07 2:56 PM, Blogger hebchop said...

I believe some weight is lost with disclaimers. BUT, if the idea of the campaign to

1) illicit concern and contemplation
2) spark action, discussion (or awareness)

the second becomes difficult when "users" are duped. Do you make it less real and more obvious that it's part of a larger effort to spark discussion?

The truth is people probably wouldn't bat an eye for a campaign vs. the very real emotion (and publicity) you have stirred up.

Nice work.

 
At 10/20/07 4:58 PM, Blogger Jake Dunagan said...

UG. We absolutely did not say or advocate putting disclaimers on the artifacts. It is diametrically opposed to our theory and method. Unfortunately, this misconception will have to be dispelled repeatedly for those who read the article.

Nice to get some prominent coverage, though.

Thanks to everyone at RL for their sigficant contributions.

 

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